​Cancer awareness is a continuous exercise that requires a multi-dimensional approach and proactive involvement of every stakeholder. Oncofocus, being a management consulting and research firm, will be publishing every month a short interview with leading Oncologists across the APAC region on a particular Cancer type. The main objective of these interviews is to learn the "What, Why, How" of the present state of cancer management directly from the treaters. 
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​​​As August 01 is marked as the World Lung Cancer Day, our analyst Ms. Rihana Kuniyilakath connected with Dr. Vaishnavi Jeyasingam, clinical o​ncologist from Hospital Kuala Lumpur, a government tertiary referral hospital, that serves as a flagship hospital of the Malaysian public healthcare system

Authors: ​A. Shukla, R.M. Dokala, J.R. Philomen

India, in the last few years, has seen fast-paced digitization, driven by increasing internet coverage and low-cost smartphones. As a result, social networking and messaging applications like Facebook, Twitter, and WhatsApp have emerged as mediums of choice for networking, and sources of information.
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The Healthcare market researchers in India, like their global counterparts, have been increasingly employing digital research tools to reach relevant respondents. However, as far as our understanding goes, social messaging applications like WhatsApp and Facebook Messenger are not yet widely utilized for Healthcare market research in India.