Key Stakeholder Engagement Strategy for a Point of Care Device Company (Focus: APAC)
Background: A leading medical device company is planning to launch a Point of Care (PoC) device for detecting infectious disease in Singapore. The company is looking for support with the key clinical stakeholder engagement strategy for their sales team.
Market Access Strategy for an AI-Powered Device (Focus: India)
Authors: A. Shukla, R.M. Dokala, J.R. Philomen
The Client Our EU-based client is developing an AI-driven device for the diagnosis of a common diabetes-related condition. They intend to launch the device in India, which has the second highest diabetic population in the world.
The Business Problem The client sought our help to devise a market access strategy to ensure the device’s integration into routine clinical practice upon its launch. They specifically wanted to know which pricing strategy to adopt considering the price-sensitive nature of the Indian market.