Things to Know Series #01

Physician Qualitative Study in Singapore - 3 Things to Know

Authors: ​A. Shukla, V. K. Reddy

Disclaimer: The article is based on insights gathered from multiple face-to-face interviews conducted in Singapore.

The Asia-pacific region is an important market for the Pharma and Medtech companies as more than half of the world’s population resides here, income levels of individuals are rising, and there is an increasing number of ageing citizens, which will eventually lead to an even higher consumption of healthcare products. However, there is a marked diversity among the countries of the region, which is reflected by the heterogeneity in the adoption of new healthcare technologies.

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