Lab Professionals Preference Study (Focus: Australia, India, Malaysia and New Zealand)
Authors: K. Begum, S. Kunnath
Last month, we published our findings about panelist preferences towards participation in research studies, from the physicians view point. In continuation, we are now publishing the findings from the perspective of lab professionals.
Objective For a new reader here is a quick recap of our objective - to learn the preference of our panelists regarding ‘Mode of communication’, ‘Length of interview’, and ‘Method of compensation transfer’. We designed a multiple-choice questionnaire consisting of eight questions and deployed it through our analysts.
Methodology In this blog, we are publishing findings based on the responses from 75 lab professionals (Clinical pathologists, Biochemists, Molecular Pathologists, Hemato-pathologists including transfusion medicine pathologists), from 4 APAC countries (Australia, India, Malaysia and New Zealand). Further analysis from additional responses and different respondent types will be published in the upcoming months.
Results Non-intrusive modes of communication are preferred More than half of the respondents preferred only electronic modes of communication such as email, WhatsApp and LinkedIn) in comparison to the telephonic mode. As was also observed in our previous published blog on physicians preference in this category, email was the most popular choice followed by WhatsApp.
Many lab professionals are comfortable with a longer discussion Approximately, 36% of the respondents preferred the discussion to be 30 minutes or shorter. However, notably, 28% of our respondents were comfortable with discussion lasting 60 minutes. Keeping themselves abreast of the newer trends seems to be the motive among 72% of the respondents who agreed for discussion up to 60 minutes.
Direct bank transfer is preferred method to receive compensation Almost 70% of the respondents opted for compensation via bank transfer followed by the online vouchers and charity.
Conclusion We observed that lab professionals share a similar view to that of physicians in terms of mode of communication and method of compensation transfer. Interestingly, more than two thirds of the lab professionals preferred a length of discussion of 30 minutes or longer.
We hope our findings will be of help to fellow market researchers in reaching out to and engaging respondents better. We will be continuing with our study and publishing updates soon. Watch this space for future updates.
Special thanks to our colleague, R. M. Dokala, for helping with the study execution, and to A. Shukla for helping with the blog post.
Learn about our Primary Market Research offerings here and about our Verifothesis Panel here.