Physician Preference Study (Focus: India, Malaysia, Philippines, Singapore)
Authors: J. R. Philomen, K. Begum
Oncofocus maintains an in-house panel of healthcare professionals by the name of Verifothesis, which gives us access to more than 20,000 healthcare professionals. We decided to use Verifothesis to conduct a short survey to understand how our panelists prefer to participate in research studies. This blog is based on a top-level analysis of the first batch of survey results.
Through a questionnaire consisting of eight questions, we aimed to learn the preference of our respondents in three aspects - Mode of communication, Length of interview, and Method of compensation transfer
We fielded our survey to our panelists and received 223 responses. In this blog, we are publishing findings based on the responses from 95 physicians (Oncologists, Cardiologists, Surgeons, GPs, and other specialists), from four APAC countries (India, Malaysia, Philippines, and Singapore). Further analysis from more responses will be published in the coming months.
Non-intrusive modes of communication are preferred
Approximately, two-thirds of our respondents preferred only electronic modes of communication in comparison to the telephonic mode. Among electronic modes, email was the most popular choice followed by Whatsapp.
Shorter interviews, happier respondents
In line with findings from other studies on preferred lengths of interview, almost half of our respondents preferred interviews to be no longer than 15 minutes.
Among the quarter of the respondents who said that they are OK with 60-minute interviews, 12% agreed to participate only if certain conditions are met - scheduled after working hours / online study / interesting topic, or discussion with the interviewer.
Majority of physicians prefer direct transfer of compensation to the bank
Almost 70% of the respondents don’t mind receiving their compensation via bank transfer. At Oncofocus, we have been observing this shift in the preference of transfer method. Four years ago, most of the physicians preferred to receive honorarium in cash and there was a general reluctance to receiving it directly to the bank account. This is not so anymore. In fact, more physicians are now opting for bank transfer or online vouchers.
We hope our findings will be of help to fellow market researchers in reaching out to and engaging respondents better. We will be continuing with our study and publishing updates soon. Watch this space for future updates.
Special thanks to our colleagues, Shilna and R. M. Dokala for helping with the study execution, and to A. Shukla for helping with the blog post.