Lung Cancer – A Basic Understanding (Focus: Malaysia)
Cancer awareness is a continuous exercise that requires a multi-dimensional approach and proactive involvement of every stakeholder. Oncofocus, being a management consulting and research firm, will be publishing every month a short interview with leading Oncologists across the APAC region on a particular Cancer type. The main objective of these interviews is to learn the "What, Why, How" of the present state of cancer management directly from the treaters.
As August 01 is marked as the World Lung Cancer Day, our analyst Ms. Rihana Kuniyilakath connected with Dr Vaishnavi Jeyasingam, clinical oncologist from Hospital Kuala Lumpur, a government tertiary referral hospital, that serves as a flagship hospital of the Malaysian public healthcare system
... newer drugs like osimertinib, alectinib, crizotinib etc. are also available ... Some of these molecular therapies have exorbitant prices and are beyond the reach of average citizens.
The first day on August is observed as the World Lung CancerDay to raise awareness about the impact of lung cancer. In connection to the World Lung Cancer Day, we present an infographic depicting the burden of Lung cancer in the APAC region.
Promotional Messaging Support for a Scandinavian Medical Device Company (Focus: APAC)
A Scandinavian medical device company entering the APAC market, needed support in choosing the content for promotional messaging, for its newly launched Point of Care (PoC) device. Read more to know how we helped our client with this problem.
Real-World Data and Real-World Evidence: Current status in the APAC region
In the third interview of our the Real-World Data series, our analyst Shilna Kunnath connected with Dr. Randeep Singh, Director Medical Oncologist, Narayana Hospitals and Oncomed Clinic, Delhi/NCR to discuss about the current status of Real-world Data usage in India.
... real-world data is helpful in clinical evaluation of rare diseases where conducting regular controlled trials is not feasible.