Oncofocus maintains an in-house panel of healthcare professionals by the name of Verifothesis, which gives us access to more than 20,000 healthcare professionals. We decided to use Verifothesis to conduct a short survey to understand how our panelists prefer to participate in research studies. This blog is based on a top-level analysis of the first batch of survey results. ​
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Objective – 
Through a questionnaire consisting of eight questions, we aimed to learn the preference of our respondents in ​three aspects - Mode of communication, Length of interview, and Method of compensation transfer

​The Client
Our EU-based client is developing an AI-driven device for the diagnosis of a common diabetes-related condition. They intend to launch the device in India, which has the second highest diabetic population in the world. 

​The Business Problem
The client sought our help to devise a market access strategy to ensure the device’s integration into routine clinical practice upon its launch. They specifically wanted to know which pricing strategy to adopt considering the price-sensitive nature of the Indian market.​

The Asia-pacific region is an important market for the Pharma and Medtech companies as more than half of the world’s population resides here, income levels of individuals are rising, and there is an increasing number of ageing citizens, which will eventually lead to an even higher consumption of healthcare products. However, there is a marked diversity among the countries of the region, which is reflected by the heterogeneity in the adoption of new healthcare technologies.

Authors: ​A. Shukla, R.M. Dokala, J.R. Philomen

India, in the last few years, has seen fast-paced digitization, driven by increasing internet coverage and low-cost smartphones. As a result, social networking and messaging applications like Facebook, Twitter, and WhatsApp have emerged as mediums of choice for networking, and sources of information.
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The Healthcare market researchers in India, like their global counterparts, have been increasingly employing digital research tools to reach relevant respondents. However, as far as our understanding goes, social messaging applications like WhatsApp and Facebook Messenger are not yet widely utilized for Healthcare market research in India.